Our Mission & Core Values | True North Transformation

Our Mission

To guide successful leaders back to their True North by building trust, nurturing growth, and transforming how they lead and live.

Our Core Values

Trust Before All

We don't move forward until the foundation is solid. Honesty and credibility come before strategy.

Nurture the Person, Not Just the Plan

Leaders are people first. We care about who someone is becoming, not only what they're producing.

Transformation Over Information

Insight that doesn't change behavior isn't the goal. We measure success by what's different afterward.

Position Brad’s 30+ years of leadership experience.

“Who This Is For — And Who It’s Not”

People serious about wanting clarity, structure, and action.

This Program Is For:

Leaders overwhelmed with growth
Businesses lacking structure
Operators who want executive-level guidance

This Is Not For:

People looking for motivation only
People unwilling to implement

"Executive Leadership

Proven Results"

Over 30 years of real operational leadership at scale.

Former President of Cloninger Automotive Group
30+ years executive leadership
Led through COVID restructuring
Financial discipline & operational growth experience

★ ★ ★ ★ ★

“Brad’s steady leadership during COVID was invaluable. His vision and discipline helped guide our organization through uncertainty while strengthening financial responsibility and long-term profitability.”

— Larry Cloninger

Cloninger Automotive Group

★ ★ ★ ★ ★

“Brad Tyson is a true visionary leader.” I had the opportunity to work closely with Brad before ultimately joining his organization as Vice President of Operations. His ability to see opportunities, challenge conventional thinking, and inspire the people around him is rare. Brad doesn’t just talk about growth — he builds systems, teams, and leaders that make it happen. I recommend him with the highest level of respect.

— Mike May

Cloninger Automotive Group

★ ★ ★ ★ ★

“I have known and worked with Brad now for nearly 25 years. We were agency partners together for many years. Brad was also a client while he was running a large dealer group. Brad has always been a great leader, and his record of success is unquestioned!! I have no doubt that Brad will be successful in any endeavor and will bring many professionals along with him to accomplish great things!!"

— Greg English

Managing Director SVP

★ ★ ★ ★ ★

Under his mentorship guidance and friendship, I learned the valuable tools of being a leader and I owe it all to Brad and for that I am truly grateful.

Jeff

Entrepreneur

★ ★ ★ ★ ★

I wouldn't be where I am today without his help. He has provided the strategies he used for himseld to climb the corportate world and helps me stay accountable.

Daniel Burton

Entrepreneur

★ ★ ★ ★ ★

I wanted to take a moment to sincerely thank you for the time and energy you’ve invested in mentoring me. It truly means a lot. I was fortunate to first know you as a customer, and even then, there was something about you that stood out—your energy, professionalism, and the way you carried yourself with genuine respect and courtesy in every interaction. That left a lasting impression on me. After 30 years in leadership, I found myself at a point where I was feeling a bit stuck; lacking energy and clarity. Reaching out to you was one of the best decisions I’ve made. In a short period of time, you’ve helped me remove barriers I didn’t even realize I had put in place for myself. More importantly, you’ve re-energized my focus and strengthened my confidence as a leader. Your guidance has helped me better navigate some of the challenges and complexities we’re facing in the car business, and I’m already seeing the impact in how I lead my team. I can’t thank you enough, Brad. I truly value your mentorship, your perspective, and most importantly, your friendship. Grateful for you,

Garrett

Entrepreneur